Certification Answers

All of the following are advantages of using the CGP, TCI, BA framework EXCEPT:

  1. Understanding: You can make sure you don’t miss details that are important in understanding your buyer’s context.
  2. Effective communication: You can have a structure for communicating your prospect’s story back to them, helping them know that you heard them.
  3. Advising: You can position your products and services as a solution to your buyer’s challenges.
  4. Identifying: You can have a clear way to measure whether a potential lead is a good fit for your offering.

Correct Answer:

  • Identifying: You can have a clear way to measure whether a potential lead is a good fit for your offering.

The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward. Identify the best contacts to reach out to. Connect with and earn the attention of your most promising leads. Run sales calls and presentations that drive results.

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