Certification Answers

All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

  1. Create a shorter version of your forms.
  2. Add your phone number as a click-to-call link on the homepage.
  3. Hide any pop-up elements such as chat panes and slide-in CTAs.
  4. Add more links to keep the visitor engaged.

Correct Answer:

  • Add more links to keep the visitor engaged.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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