Certification Answers

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

  1. A personalized subject line in the email.
  2. A smart CTA in the email to show different wording to visitors.
  3. A smart form on the landing page to ask different questions of visitors who come from the email.
  4. A personalization token on the landing page that displays the first name of visitors who come from the email.

Correct Answer:

  • A smart form on the landing page to ask different questions of visitors who come from the email.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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