Certification Answers

During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?

  1. “Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user research in the strategy stage and repurpose this time to host these meetings.”?
  2. “You’re right. We are already having trouble selling GDD retainers; adding more time to the engagement will likely make it harder for us to grow our program.”?
  3. “We could still have each person talk about their vision for the website; however, we can do it as a group and invite the CEO. This will ensure the CEO can include their ideas.”?
  4. “These meetings would be an investment in the long-term success of this client. This will help us establish better relationships, tailor the process, and create more aligned ideas.”?

Correct Answer:

  • “These meetings would be an investment in the long-term success of this client. This will help us establish better relationships, tailor the process, and create more aligned ideas.”?

Deliver better client results and accelerate your agency’s growth by offering Growth-Driven Design website retainer services to your clients. This five-lesson course will give you the knowledge, templates, and real-world examples you need to start packaging, selling, and servicing Growth-Driven Design with your clients. Note: You should complete the Growth-Driven Design Certification before starting this agency-specific course. If you have not, please start there. Introduction to agile web design and project management. Build and optimize a website with GDD methodology. Transform the way you work and attract more leads.

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