Certification Answers

Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.

  1. The persona isn’t specific enough.
  2. The job to be done isn’t specific enough.
  3. Both A and B.
  4. No change needed.

Correct Answer:

  • No change needed.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

Leave a Reply

Your email address will not be published. Required fields are marked *