Certification Answers

Fill in the blank: _____ is the glue that holds sales and marketing teams together.

  1. Content
  2. Management
  3. Technology
  4. The judicial branch

Correct Answer:

  • Content

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

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