Certification Answers

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

  1. banner, identical
  2. text, different
  3. text, identical
  4. banner, different

Correct Answer:

  • banner, identical

SEMrush PPC Fundamentals Exam Answers

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