Certification Answers

Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________

  1. have higher unsubscribe rates.
  2. trigger better sales.
  3. align with the content for coupons in the email.
  4. not sound like the email is coming from a real person.

Correct Answer:

  • not sound like the email is coming from a real person.

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

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