Certification Answers

How can you avoid confusing or frightening your visitors when creating contextual marketing?

  1. Don’t surprise your visitors with personalization tokens where they don’t expect them.
  2. Don’t use generic dynamic content – make sure that the information is personal.
  3. Make your content as friendly as possible.
  4. Don’t worry about it – over time, internet users will get used to seeing their information.

Correct Answer:

  • Don’t surprise your visitors with personalization tokens where they don’t expect them.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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