Certification Answers

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

  1. CPC and CPM bids only compete against bids of the same type
  2. CPM bids are effectively converted to CPC bids
  3. Ads using CPC bids are not allowed to compete on the Display Network
  4. CPC bids are effectively converted to CPM bids

Correct Answer:

  • CPC bids are effectively converted to CPM bids

Google AdWords Fundamentals Certification Exam Answers

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