Certification Answers

Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

  1. Combine the strategist and sales rep roles, and have one person own the relationship from end to end.
  2. Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for the first month after the engagement kicks off.
  3. Have the clients lead the topics for each meeting to ensure nothing is repeated.
  4. Only work with companies in the exact same industry to avoid the need to ask repetitive questions.

Correct Answer:

  • Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for the first month after the engagement kicks off.

Deliver better client results and accelerate your agency’s growth by offering Growth-Driven Design website retainer services to your clients. This five-lesson course will give you the knowledge, templates, and real-world examples you need to start packaging, selling, and servicing Growth-Driven Design with your clients. Note: You should complete the Growth-Driven Design Certification before starting this agency-specific course. If you have not, please start there. Introduction to agile web design and project management. Build and optimize a website with GDD methodology. Transform the way you work and attract more leads.

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