Certification Answers

In a Reach and Frequency report, “Reach” is defined as the:

  1. Number of unique users exposed to an ad.
  2. Demographic populations to which an ad is served.
  3. Geographic locations in which an ad is served.
  4. Distance between a user exposed to an ad and the business location of the advertiser.

Correct Answer:

  • Number of unique users exposed to an ad.

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