Certification Answers

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

  1. Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.
  2. Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
  3. No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
  4. No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

Correct Answer:

  • No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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