Certification Answers

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

  1. “We should add it because big companies like Amazon and Netflix have it.”
  2. “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
  3. “We can’t add it. Too much traffic is comprised of unknown visitors.”
  4. “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”

Correct Answer:

  • “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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