Certification Answers

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?

  1. Do we have verifiable permission to send to them?
  2. Perfect, thanks for giving this to me. I forgot to create a list for this email.
  3. Perfect! Do we have their first names though? I want to add personalization.
  4. Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.

Correct Answer:

  • Do we have verifiable permission to send to them?

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

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