Certification Answers

The most important purpose of a website with a good user experience is:

  1. To be visually appealing to its users
  2. To ensure that its users smile
  3. To help its users accomplish their goals
  4. To be as visually streamlined as possible

Correct Answer:

  • To help its users accomplish their goals

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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