Certification Answers

True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

  1. True, the majority of your tests should be successful.
  2. True, you should never have over a 50% failure rate with your tests.
  3. False, the purpose of a test is to prove or disprove your hypothesis.
  4. False, you need to perform enough tests that more than 50% fail.

Correct Answer:

  • False, the purpose of a test is to prove or disprove your hypothesis.

Learn What Content Marketing is and How to Do It [Course]. This certification course will give you an overview of how to become an effective content marketer. Learn a content creation framework for producing effective content on a consistent basis. Create and repurpose content that both humans and search engines will love. Become a stronger, leaner, and more strategic content marketer.

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