True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
You must have a Pro or Enterprise subscription to complete this certification. To do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot. Introduction to HubSpot Marketing Hub. Improve usage of HubSpot Marketing Hub tools. Explore case study of how to use Marketing Hub to grow your business.