Certification Answers

True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

  1. True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.
  2. True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently.
  3. False — You should experiment with all of your systems on an ongoing basis.
  4. False — You should invest in keeping both your core and edges in place long-term.

Correct Answer:

  • True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

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