Certification Answers

True or false? You should only include a call-to-action on a blog post once the offer is launched.

  1. True, if you don’t have a relevant call-to-action, then leave blank.
  2. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time.
  3. False, always provide a next step, even if it’s to sign up for email updates.
  4. False, adding a relevant call-to-action to a blog post will improve your SEO efforts.

Correct Answer:

  • False, always provide a next step, even if it’s to sign up for email updates.

Learn What Content Marketing is and How to Do It [Course]. This certification course will give you an overview of how to become an effective content marketer. Learn a content creation framework for producing effective content on a consistent basis. Create and repurpose content that both humans and search engines will love. Become a stronger, leaner, and more strategic content marketer.

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