Certification Answers

What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?

  1. Eliminate or shorten elements that consistently result in dips and declines.
  2. Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.
  3. Ensure the title, thumbnail, and description reflect the video content.
  4. Examine bumps and consider including similar elements in future videos.

Correct Answer:

  • Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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