Certification Answers

What can you learn by analyzing videos that keep subscribers coming back?

  1. What are the characteristics of the videos enjoyed by subscribers?
  2. What are the traffic sources most used by non-subscribers?
  3. How does the channel branding influence the perception of non-subscribers?
  4. Will subscribers buy my product or service?

Correct Answer:

  • What are the characteristics of the videos enjoyed by subscribers?

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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