Certification Answers

What do you learn from a content audit?

  1. How many customers each piece of content is generating.
  2. What your click-through rate is for each offer on your site.
  3. How many inbound links you’re getting to each piece of content.
  4. How each piece of content is mapped to the buyer’s journey.

Correct Answer:

  • How each piece of content is mapped to the buyer’s journey.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

Leave a Reply

Your email address will not be published. Required fields are marked *