Certification Answers

What is a trigger event?

  1. An action that triggers an automated email from your marketing automation platform.
  2. Anything that indicates that you could provide immediate value to someone.
  3. An action that indicates a prospect is ready to move from the identify phase to the connect phase.
  4. An event that indicates a sales opportunity is about to expire.

Correct Answer:

  • Anything that indicates that you could provide immediate value to someone.

The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward. Identify the best contacts to reach out to. Connect with and earn the attention of your most promising leads. Run sales calls and presentations that drive results.

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