Certification Answers

What is the relationship between personas and Jobs to Be Done?

  1. Personas identify the type of person you should sell to, and jobs describes what you can help them do.
  2. Personas and jobs are two different methods of arriving at the same information.
  3. Personas identify the people you should sell to, and jobs identifies the people you should hire.
  4. Personas are for marketing, and jobs is for sales.

Correct Answer:

  • Personas identify the type of person you should sell to, and jobs describes what you can help them do.

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