Certification Answers

What makes the Open Auction on Ad Exchange unique?

  1. A neutral force selects which advertiser will show for a given impression, and market demand sets the price of that impression, evaluated in real-time as a unique auction, providing buyers with the knowledge that their bids are not grouped together.
  2. There are no creative or platform policies in place on Ad Exchange, allowing for faster transaction turnaround times between buyers and sellers and no creative disapprovals or bid filtering.
  3. You can buy display inventory programmatically through the Open Auction via the Ad Exchange user interface, real-time bidding, or the Ad Exchange Buyer REST API.
  4. You can participate on the Open Auction via the Ad Exchange user interface.

100% Correct Answer

  • A neutral force selects which advertiser will show for a given impression, and market demand sets the price of that impression, evaluated in real-time as a unique auction, providing buyers with the knowledge that their bids are not grouped together.

DoubleClick Ad Exchange Basics Assessment Answers

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