Certification Answers

What’s the difference between a form and a lead flow?

  1. Experience — forms are inbound. Lead flows are outbound.
  2. Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
  3. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
  4. Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

Correct Answer:

  • Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

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