Certification Answers

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

  1. Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
  2. Devote more time to posting blogs on Facebook.
  3. Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
  4. Connect with your sales team to coach them on their disconnect in closing the leads.

Correct Answer:

  • Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.

Learn What Content Marketing is and How to Do It [Course]. This certification course will give you an overview of how to become an effective content marketer. Learn a content creation framework for producing effective content on a consistent basis. Create and repurpose content that both humans and search engines will love. Become a stronger, leaner, and more strategic content marketer.

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