Certification Answers

Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?

  1. Subscribed & non-subscribed
  2. Videos published
  3. Average percentage viewed
  4. Videos added

Correct Answer:
Videos published

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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