Certification Answers

Which of the following is an example of a fundamental (s) of writing effective email copy.

  1. Write for scalability.
  2. Use the overall inbound tone.
  3. Add preview text.
  4. Have unsubscribe links.

Correct Answer:

  • Write for scalability.

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

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