Certification Answers

Which of the following is NOT a reason to have consistency from page-to-page?

  1. According to the “mere-exposure effect” study, humans like familiarity.
  2. Your website shouldn’t make users do extra work to understand the content between pages.
  3. Consistency helps the flow of your website.
  4. Consistency is one of the primary factors for increasing the conversion rate.

Correct Answer:

  • Consistency is one of the primary factors for increasing the conversion rate.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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