Certification Answers

Which of the following is NOT part of customer enablement?

  1. Helping your customers use your product most effectively.
  2. Helping your customers do the job they hired your product to do.
  3. Helping your customers buy from you again.
  4. Helping your customers see your competitors’ failings.

Correct Answer:

  • Helping your customers see your competitors’ failings.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

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