Certification Answers

Which of the following is the BEST explanation of what it means to help your customers “fire”? their old solution?

  1. Helping them stop using whatever their previous solution was, even if they were “making do”? without a product.
  2. Helping them cancel any contracts with other service providers.
  3. Helping them understand why they should never go back to using their old solution.
  4. Helping them encourage their friends not to use the solution they were using previously.

Correct Answer:

  • Helping them stop using whatever their previous solution was, even if they were “making do”? without a product.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

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