Certification Answers

Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?

  1. Educating and reminding the client that your team will be removing the vast majority of the content from their website
  2. Recommendations for regular bimonthly action item check-ins with the client’s CEO
  3. Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch
  4. All of these should be incorporated into conversations early and often.

Correct Answer:

  • Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch

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