Certification Answers

Which statement best defines a launch pad website?

  1. A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.
  2. A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version of your old website.
  3. A fully built website that includes all of the ideas your team and stakeholders developed in the strategy stage.
  4. An interactive prototype built in PowerPoint that can be used to gather user feedback and iterate on. Once the feedback is collected, the launch pad is turned into a full website.

Correct Answer:

  • A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners. Introduction to agile web design and project management. Build and optimize a website with GDD methodology. Transform the way you work and attract more leads.

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