Certification Answers

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

  1. Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  2. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  3. Employment targeting allows you to serve your ads only to those people who work in a specified field.
  4. Location targeting allows your ads to be served only in the specific geographic locations you choose.

Correct Answer:

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Location targeting allows your ads to be served only in the specific geographic locations you choose.

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