Certification Answers

Why is inbound an important part of a good sales enablement strategy?

  1. Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team.
  2. Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts.
  3. Sales enablement can only be implemented if your company is using inbound techniques.
  4. Sales enablement is a required part of inbound practices.

Correct Answer:

  • Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

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