Certification Answers

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

  1. Map out the CTA conversion path for all CTAs on the homepage.
  2. Determine her method for segmenting the homepage visitors.
  3. Decide what type of smart content (CTA, form, or text) to add to the homepage.
  4. Draft the content to be shown to “Copywriter Charles.”

Correct Answer:

  • Decide what type of smart content (CTA, form, or text) to add to the homepage.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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